<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>online insurance sales Archives - LegacyShield</title> <atom:link href="https://marketing.legacyshield.com/industry-news/tag/online-insurance-sales/feed/" rel="self" type="application/rss+xml" /> <link>https://3.147.16.31/industry-news/tag/online-insurance-sales/</link> <description>Our Family Protecting Yours</description> <lastBuildDate>Wed, 26 Aug 2020 04:30:00 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <generator>https://wordpress.org/?v=6.7.1</generator> <image> <url>https://marketing.legacyshield.com/wp-content/uploads/2020/12/emblem@2x-150x150.png</url> <title>online insurance sales Archives - LegacyShield</title> <link>https://3.147.16.31/industry-news/tag/online-insurance-sales/</link> <width>32</width> <height>32</height> </image> <item> <title>What is a Digital Workspace for Insurance Advisors?</title> <link>https://marketing.legacyshield.com/industry-news/what-is-a-digital-workspace-for-insurance-advisors/</link> <comments>https://marketing.legacyshield.com/industry-news/what-is-a-digital-workspace-for-insurance-advisors/#respond</comments> <dc:creator><![CDATA[Dan Pierson]]></dc:creator> <pubDate>Wed, 26 Aug 2020 04:30:00 +0000</pubDate> <category><![CDATA[Digital Workspace]]></category> <category><![CDATA[financial advisor tips for success]]></category> <category><![CDATA[Insurtech]]></category> <category><![CDATA[online insurance sales]]></category> <guid isPermaLink="false">http://18.220.128.78/2020/08/what-is-a-digital-workspace-for-insurance-advisors/</guid> <description><![CDATA[<a href="https://marketing.legacyshield.com/industry-news/what-is-a-digital-workspace-for-insurance-advisors/" title="What is a Digital Workspace for Insurance Advisors?" rel="nofollow"><img width="300" height="150" src="https://marketing.legacyshield.com/wp-content/uploads/2020/12/virtual-workspace--300x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Virtual workspace" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://marketing.legacyshield.com/wp-content/uploads/2020/12/virtual-workspace--300x150.jpg 300w, https://marketing.legacyshield.com/wp-content/uploads/2020/12/virtual-workspace--768x384.jpg 768w, https://marketing.legacyshield.com/wp-content/uploads/2020/12/virtual-workspace-.jpg 1024w" sizes="(max-width: 300px) 100vw, 300px" /></a><p>Insurance has traditionally been a low-touch industry, one in which advisors and clients can go...</p> <p>The post <a href="https://marketing.legacyshield.com/industry-news/what-is-a-digital-workspace-for-insurance-advisors/">What is a Digital Workspace for Insurance Advisors?</a> appeared first on <a href="https://marketing.legacyshield.com">LegacyShield</a>.</p> ]]></description> <content:encoded><![CDATA[<a href="https://marketing.legacyshield.com/industry-news/what-is-a-digital-workspace-for-insurance-advisors/" title="What is a Digital Workspace for Insurance Advisors?" rel="nofollow"><img width="300" height="150" src="https://marketing.legacyshield.com/wp-content/uploads/2020/12/virtual-workspace--300x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Virtual workspace" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://marketing.legacyshield.com/wp-content/uploads/2020/12/virtual-workspace--300x150.jpg 300w, https://marketing.legacyshield.com/wp-content/uploads/2020/12/virtual-workspace--768x384.jpg 768w, https://marketing.legacyshield.com/wp-content/uploads/2020/12/virtual-workspace-.jpg 1024w" sizes="(max-width: 300px) 100vw, 300px" /></a> <p>Insurance has traditionally been a low-touch industry, one in which advisors and clients can go months or even years without communication. Even today, <a href="https://www.bain.com/insights/insurers_how_to_lead_in_the_new_era_of_connectivity/" target="_blank" rel="noreferrer noopener">one-third of customers</a> report going an entire year without interacting with their provider at all.</p> <p>But a new model is emerging in the insurance industry. Advisors and practices are seeing significant success by using digital technology and platforms to build stronger relationships with their clients. One of the premier ways of enhancing communications between advisors and clients is through a <strong>digital workspace. </strong></p> <p>Here’s how a digital workspace works for insurance advisors and benefits both you and your clients.</p> <span id="more-6495"></span> <h2 class="wp-block-heading"><strong>What does it mean to have a digital workspace? </strong></h2> <p>If you’ve heard the term “digital workspace” before, it likely referred to an online space that allows employees to work from anywhere, powered by cloud-based technology. A general definition of the digital workspace via <a href="https://www.vmware.com/solutions/empower-digital-workspace.html" target="_blank" rel="noopener noreferrer">VMware</a> is “a holistic change in the way end-user services are delivered by IT, so you can deliver the apps and data employees need to work across any device.”</p> <p>For insurance advisors, though, the digital workspace has now expanded beyond just an internal system for employees. New platforms, like <a href="https://go.legacyshield.com/link" target="_blank" rel="noreferrer noopener">Link by LegacyShield</a>, offer a secure digital workspace that advisors can share directly with their clients.</p> <p>The digital workspace is an easy and secure way for advisors to deliver information and policies to their clients. The tool is equally empowering for clients, who can message their advisors through the platform, make changes to files, and upload additional financial or personal information. In turn, advisors receive notifications when clients view a file or make changes, providing greater insights into clients so that you can understand their needs.</p> <p>In essence, a digital workspace is a collaborative digital tool where clients and advisors can securely communicate, share information, and streamline processes.</p> <h2 class="wp-block-heading"><strong>Why is it important for advisors to have a digital workspace? </strong></h2> <p>Consumers’ expectations are changing drastically in our increasingly tech-driven world. A <a href="https://www2.deloitte.com/us/en/insights/industry/financial-services/marketing-life-insurance-in-a-digital-age.html" target="_blank" rel="noopener noreferrer">recent survey from Deloitte</a> found 41% of life insurance buyers preferred digital platforms while researching, and 90% preferred self-management of existing policies through digital channels.</p> <p>The preference for digital tools is even more pronounced among Millennials, who are now the largest generation and a <a href="/industry-news/insurance-advisors-what-you-need-to-know-about-millennials" target="_blank" rel="noopener noreferrer">prime market for insurance advisors.</a> This same generation is also more likely to switch providers and be open to new entrants in the insurance field, including insurtechs, if they can offer a superior online customer experience.</p> <p><strong>Further, a digital workspace is the answer to the challenge presented by direct-to-consumer insurtechs. </strong>Advisors can now offer clients the best of both worlds: a powerful, easy-to-use platform along with advisors’ expertise and personalized recommendations.</p> <h2 class="wp-block-heading"><strong>What are the benefits for insurance advisors & clients? </strong></h2> <p>Both insurance advisors and their clients benefit from the increased communication, collaboration, and connection created by a digital workspace. Some of the benefits for each party include:</p> <p>For advisors</p> <ul class="wp-block-list"><li><strong>Gain advanced insights</strong>. As clients work within the digital workspace, advisors can use analytics tools to see which clients are actively working on their finances and life planning. Advisors can use these insights to provide advice or recommendations at the right time.</li><li><strong>Generate prospects</strong>. A digital workspace like<a href="https://go.legacyshield.com/link" target="_blank" rel="noopener noreferrer"><span style="background-color: #ffffff;"> Link </span></a>not only helps increase work with current clients but also organically uncovers clients’ best referrals without having to request them.</li><li><strong>Create loyal clients</strong>. When advisors regularly connect with clients, they’re more likely to build a loyal customer base. <a href="https://www.bain.com/insights/insurers_how_to_lead_in_the_new_era_of_connectivity/" target="_blank" rel="noopener noreferrer">Research</a> shows that insurance customers connected through a digital device or platform give higher ratings, remain customers longer, and buy multiple products.</li></ul> <p>For clients</p> <ul class="wp-block-list"><li><strong>Makes communication easy. </strong>Clients are empowered to communicate with insurance advisors when and where they want. It also replaces the need for encrypted emails, which are often difficult to use and a major nuisance for clients.</li><li><strong>Drives efficiency. </strong>The platform allows advisors to develop a unique workflow that meets the needs of each client. Processes become more predictable, reliable, and efficient.</li><li><strong>Enhances connection. </strong>Clients benefit from having an advisor tuned in to their needs, but the connections offered by a digital workspace don’t end there. They can also provide access to files on their virtual workspace to loved ones at any time. Clients have the peace of mind that all their information is securely saved and will be shared with the right people at the right time.</li></ul> <p>The digital workspace represents the next generation of high-quality service in the insurance industry. Advisors can use this type of digital platform to improve current client relationships and help build a loyal, long-lasting customer base for years to come.</p> <p>To learn more about optimizing your digital presence as an insurance advisor, read our blog, “<a href="/industry-news/insurance-advisors-dress-for-online-success" target="_blank" rel="noopener noreferrer">Insurance Advisors: Dress for (Online) Success</a>.”</p> <p>The post <a href="https://marketing.legacyshield.com/industry-news/what-is-a-digital-workspace-for-insurance-advisors/">What is a Digital Workspace for Insurance Advisors?</a> appeared first on <a href="https://marketing.legacyshield.com">LegacyShield</a>.</p> ]]></content:encoded> <wfw:commentRss>https://marketing.legacyshield.com/industry-news/what-is-a-digital-workspace-for-insurance-advisors/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>What Insurance Advisors Need to Know About Millennials</title> <link>https://marketing.legacyshield.com/industry-news/insurance-advisors-what-you-need-to-know-about-millennials/</link> <comments>https://marketing.legacyshield.com/industry-news/insurance-advisors-what-you-need-to-know-about-millennials/#respond</comments> <dc:creator><![CDATA[Dan Pierson]]></dc:creator> <pubDate>Wed, 19 Aug 2020 04:30:00 +0000</pubDate> <category><![CDATA[Prospecting]]></category> <category><![CDATA[Insurtech]]></category> <category><![CDATA[Millennials]]></category> <category><![CDATA[online insurance sales]]></category> <guid isPermaLink="false">http://18.220.128.78/2020/08/insurance-advisors-what-you-need-to-know-about-millennials/</guid> <description><![CDATA[<a href="https://marketing.legacyshield.com/industry-news/insurance-advisors-what-you-need-to-know-about-millennials/" title="What Insurance Advisors Need to Know About Millennials" rel="nofollow"><img width="300" height="240" src="https://marketing.legacyshield.com/wp-content/uploads/2020/12/Untitled-Design-2-300x240.png" class="webfeedsFeaturedVisual wp-post-image" alt="Millennials on phones" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="1" decoding="async" fetchpriority="high" srcset="https://marketing.legacyshield.com/wp-content/uploads/2020/12/Untitled-Design-2-300x240.png 300w, https://marketing.legacyshield.com/wp-content/uploads/2020/12/Untitled-Design-2-768x614.png 768w, https://marketing.legacyshield.com/wp-content/uploads/2020/12/Untitled-Design-2.png 945w" sizes="(max-width: 300px) 100vw, 300px" /></a><p>Millennials recently overtook Baby Boomers as the largest living generation in the United States and...</p> <p>The post <a href="https://marketing.legacyshield.com/industry-news/insurance-advisors-what-you-need-to-know-about-millennials/">What Insurance Advisors Need to Know About Millennials</a> appeared first on <a href="https://marketing.legacyshield.com">LegacyShield</a>.</p> ]]></description> <content:encoded><![CDATA[<a href="https://marketing.legacyshield.com/industry-news/insurance-advisors-what-you-need-to-know-about-millennials/" title="What Insurance Advisors Need to Know About Millennials" rel="nofollow"><img width="300" height="240" src="https://marketing.legacyshield.com/wp-content/uploads/2020/12/Untitled-Design-2-300x240.png" class="webfeedsFeaturedVisual wp-post-image" alt="Millennials on phones" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="1" decoding="async" loading="lazy" srcset="https://marketing.legacyshield.com/wp-content/uploads/2020/12/Untitled-Design-2-300x240.png 300w, https://marketing.legacyshield.com/wp-content/uploads/2020/12/Untitled-Design-2-768x614.png 768w, https://marketing.legacyshield.com/wp-content/uploads/2020/12/Untitled-Design-2.png 945w" sizes="auto, (max-width: 300px) 100vw, 300px" /></a> <p class="p1">Millennials recently overtook Baby Boomers as the <a href="https://www.pewresearch.org/fact-tank/2020/04/28/millennials-overtake-baby-boomers-as-americas-largest-generation/" target="_blank" rel="noopener noreferrer"><span class="s1">largest living generation</span></a> in the United States and it’s time for the life insurance industry to start adapting to the needs of their largest base of prospective clients.</p> <p class="p1">For years, the term “Millennial” has been a catch-all for young people. But the generation isn’t quite as young as many think. According to the Pew Research Center, Millennials are now ages 24 to 39 and number 72.1 million. While less traditional than previous generations, they <i>are</i> entering or are already in their prime working years, starting households and acquiring wealth—not to mention their <a href="https://www.ypulse.com/article/2020/01/09/millennials-gen-z-teens-combined-spending-power-is-nearly-3-trillion-in-2020/" target="_blank" rel="noopener noreferrer"><span class="s1">purchasing power</span></a> is currently estimated around $2.5 trillion.</p> <span id="more-6497"></span> <p class="p1"><strong>Yet only half of Millennials have life insurance, according to a recent </strong><a href="https://insurancenewsnet.com/innarticle/closing-the-life-insurance-gap-for-millennials-and-gen-z#.XzqKzzUpBEY" target="_blank" rel="noopener noreferrer"><span class="s1"><strong>AIG Life & Retirement survey</strong></span></a><strong>. </strong>There’s a lot at stake for the life insurance industry when it comes to this generation. Not only are most Millennials uninsured or underinsured, but they also stand to inherit trillions in wealth from their Baby Boomer parents in what is known as the “<a href="/industry-news/insurance-financial-advisors-prepare-for-the-great-wealth-transfer" target="_blank" rel="noopener noreferrer"><span class="s1">Great Wealth Transfer</span></a>.”</p> <p class="p1">Advisors need to further connect with Millennials to avoid a shrinking customer base and losing out on the Great Wealth Transfer. Here’s what life insurance advisors need to know about Millennials and how to connect with them.</p> <h2 class="p4 wp-block-heading"><strong>Understanding Millennials & Life Insurance</strong></h2> <p class="p1">From a life insurance perspective, there are a few key attributes to understand Millennials:</p> <ul class="wp-block-list"><li><span style="color: #000000; font-size: 18px;"><strong>Conservative with finances. </strong>Rocked by the Great Recession, student debt, and rising healthcare and housing costs, Millennials are generally financially conservative, focused on savings, and looking to make prudent financial decisions. </span></li></ul> <ul class="wp-block-list"><li><span style="font-size: 18px; color: #000000;"><strong style="letter-spacing: 0px; background-color: transparent;">Lack education on life insurance. </strong><span style="letter-spacing: 0px; background-color: transparent;">While limited resources and lack of dependents have been popular explanations for why Millennials aren’t buying life insurance, research by </span><a style="letter-spacing: 0px; background-color: transparent; color: #000000;" href="https://www.ibm.com/blogs/industries/millennial-life-insurance-ibm-ix-survey/" target="_blank" rel="noopener noreferrer"><span class="s1">IBM iX</span></a><span style="letter-spacing: 0px; background-color: transparent;"> found that the number one impediment was confusion about policy specifics or even the general need for life insurance. However, 70% said they’d be likely or very likely to buy life insurance if they understood offerings and benefits better.</span></span></li></ul> <ul class="wp-block-list"><li><span style="color: #000000; font-size: 18px;"><strong style="background-color: transparent; font-family: Quicksand, sans-serif; letter-spacing: 0px;">Dislike inconvenience. </strong><span style="background-color: transparent; font-family: Quicksand, sans-serif; letter-spacing: 0px;">Convenience is a core desire of Millennial consumers. Tech-savvy and always on the go, what they fear most about life insurance is a drawn-out and complicated process that involves long meetings, scheduling a medical exam, and paperwork. Their busy lifestyles can cause them to feel self-described as </span><a style="background-color: transparent; font-family: Quicksand, sans-serif; letter-spacing: 0px; color: #000000;" href="https://www.buzzfeednews.com/article/annehelenpetersen/millennials-burnout-generation-debt-work" target="_blank" rel="noopener noreferrer" data-wplink-edit="true"><span class="s1">“errand fatigue” or “burnout,”</span></a><span style="background-color: transparent; font-family: Quicksand, sans-serif; letter-spacing: 0px;"> so they will search for easy, frictionless solutions.</span></span></li></ul> <ul class="wp-block-list"><li><span style="color: #000000; font-size: 18px;"><strong style="background-color: transparent; font-family: Quicksand, sans-serif; letter-spacing: 0px;">Willing to share data. </strong><span style="background-color: transparent; font-family: Quicksand, sans-serif; letter-spacing: 0px;">Rather than being wary of digital platforms, Millennials are interested in sharing data if it can increase the efficiency of the life insurance process or provide them with better or more personalized solutions.</span></span></li></ul> <ul class="wp-block-list"><li><span style="color: #000000; font-size: 18px;"><strong style="background-color: transparent; font-family: Quicksand, sans-serif; letter-spacing: 0px;">Loyalty must be won. </strong><span style="background-color: transparent; font-family: Quicksand, sans-serif; letter-spacing: 0px;">Millennials don’t give their loyalty to businesses; it must be earned. They are more likely to switch providers and be open to new entrants in the insurance field, including insurtechs.</span></span></li></ul> <p class="p1">Based on these attributes, we can find several best-of recommendations that life insurance advisors can follow to attract Millennial clients.</p> <h2 class="p4 wp-block-heading"><strong>Education & Digitization </strong></h2> <p class="p1">The life insurance industry must focus on educating this generation on the value of life insurance, how it works, and why setting up a policy when you’re younger can pay dividends down the line. And cold calling or emailing won’t be the way to educate. Millennials start their research online, so it’s important to meet them where they are with a simplified, mobile-friendly website.</p> <p class="p6">But don’t just think of digital technology in terms of client acquisition. It’s important to consider the entire customer journey. Millennials want to simplify processes as much as possible through digital technology. Advisors should consider tools like e-signatures, e-delivery and e-applications or, more broadly, a secure digital platform that consolidates processes and increases connectivity.</p> <h2 class="wp-block-heading"><strong>Connectivity & Communication </strong></h2> <p class="p1">Insurance has long been a low-touch industry, but <a href="https://www.bain.com/insights/insurers_how_to_lead_in_the_new_era_of_connectivity/" target="_blank" rel="noopener noreferrer"><span class="s1">new research from Bain</span></a> shows that connectivity is key to success with Millennials. Those who had increased connectivity with their insurance providers through digital platforms or tools were more loyal to their provider, rated them more highly, bought multiple products and gave more recommendations to family and friends.</p> <p class="p1">For life insurance advisors, new digital platforms, like <a href="https://go.legacyshield.com/link" target="_blank" rel="noopener noreferrer"><span class="s1">Link by LegacyShield</span></a>, offer the connectivity that Millennials desire. This type of platform allows them to communicate and collaborate with their advisors in a secure virtual workspace. Documents, policies and information can be shared in one convenient digital location, increasing efficiency and organically building stronger relationships.</p> <p class="p1">Strong relationships and brand loyalty will be critical to keeping Millennial clients as well as bridging the gap between your older clients and their Millennial children. To learn more about retaining multigenerational clients, check out our blog, “<a href="/industry-news/break-the-rule-of-66" target="_blank" rel="noopener noreferrer"><span class="s1">Break the Rule of 66</span></a>.”</p> <p>The post <a href="https://marketing.legacyshield.com/industry-news/insurance-advisors-what-you-need-to-know-about-millennials/">What Insurance Advisors Need to Know About Millennials</a> appeared first on <a href="https://marketing.legacyshield.com">LegacyShield</a>.</p> ]]></content:encoded> <wfw:commentRss>https://marketing.legacyshield.com/industry-news/insurance-advisors-what-you-need-to-know-about-millennials/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Find More Life Insurance Prospects Through Technology</title> <link>https://marketing.legacyshield.com/industry-news/find-more-life-insurance-prospects-through-technology/</link> <comments>https://marketing.legacyshield.com/industry-news/find-more-life-insurance-prospects-through-technology/#respond</comments> <dc:creator><![CDATA[Dan Pierson]]></dc:creator> <pubDate>Wed, 26 Feb 2020 12:39:35 +0000</pubDate> <category><![CDATA[Insuretech & Technology]]></category> <category><![CDATA[insurance book of business]]></category> <category><![CDATA[online insurance sales]]></category> <guid isPermaLink="false">http://18.220.128.78/2020/02/advisors-find-more-life-insurance-prospects-through-technology/</guid> <description><![CDATA[<a href="https://marketing.legacyshield.com/industry-news/find-more-life-insurance-prospects-through-technology/" title="Find More Life Insurance Prospects Through Technology" rel="nofollow"><img width="300" height="200" src="https://marketing.legacyshield.com/wp-content/uploads/2020/12/qtq80-bhIGIV-300x200.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="Digital connectivity" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="1" decoding="async" loading="lazy" srcset="https://marketing.legacyshield.com/wp-content/uploads/2020/12/qtq80-bhIGIV-300x200.jpeg 300w, https://marketing.legacyshield.com/wp-content/uploads/2020/12/qtq80-bhIGIV-1024x683.jpeg 1024w, https://marketing.legacyshield.com/wp-content/uploads/2020/12/qtq80-bhIGIV-768x512.jpeg 768w, https://marketing.legacyshield.com/wp-content/uploads/2020/12/qtq80-bhIGIV.jpeg 1254w" sizes="auto, (max-width: 300px) 100vw, 300px" /></a><p>Finding and converting prospects is critical to success in the life insurance industry. Despite this,...</p> <p>The post <a href="https://marketing.legacyshield.com/industry-news/find-more-life-insurance-prospects-through-technology/">Find More Life Insurance Prospects Through Technology</a> appeared first on <a href="https://marketing.legacyshield.com">LegacyShield</a>.</p> ]]></description> <content:encoded><![CDATA[<a href="https://marketing.legacyshield.com/industry-news/find-more-life-insurance-prospects-through-technology/" title="Find More Life Insurance Prospects Through Technology" rel="nofollow"><img width="300" height="200" src="https://marketing.legacyshield.com/wp-content/uploads/2020/12/qtq80-bhIGIV-300x200.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="Digital connectivity" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="1" decoding="async" loading="lazy" srcset="https://marketing.legacyshield.com/wp-content/uploads/2020/12/qtq80-bhIGIV-300x200.jpeg 300w, https://marketing.legacyshield.com/wp-content/uploads/2020/12/qtq80-bhIGIV-1024x683.jpeg 1024w, https://marketing.legacyshield.com/wp-content/uploads/2020/12/qtq80-bhIGIV-768x512.jpeg 768w, https://marketing.legacyshield.com/wp-content/uploads/2020/12/qtq80-bhIGIV.jpeg 1254w" sizes="auto, (max-width: 300px) 100vw, 300px" /></a> <p class="p1">Finding and converting prospects is critical to success in the life insurance industry. Despite this, prospecting is often the most difficult and time-intensive part of the sales process. With more than <a href="https://www.marketwatch.com/press-release/new-study-reveals-more-than-40-percent-of-americans-dont-have-any-form-of-life-insurance-2018-09-04" target="_blank" rel="noreferrer noopener"><span class="s1">40 percent</span></a> of Americans not having any form of life insurance, the market is out there. In addition, today’s marketing and sales tools make it possible to instantly connect with qualified life insurance prospects.</p> <span id="more-6551"></span> <p class="p1">Knowing which marketing + tech tools will <i>actually</i> help you find prospects is the challenging part.</p> <p class="p1">We’ve compiled some of the most effective ways to convert new clients and build your own referral machine.</p> <h2 class="p4 wp-block-heading"><strong>Digital Marketing</strong></h2> <p class="p1">There’s no doubt that face-to-face interactions are being supplanted by digital experiences in the life insurance industry. In fact, more than <a href="https://www2.deloitte.com/us/en/insights/industry/financial-services/financial-services-industry-outlooks/insurance-industry-outlook.html" target="_blank" rel="noreferrer noopener"><span class="s1">9 in 10 new life insurance sales</span></a> are now projected to be influenced by digital interaction. Digital interaction can mean Google searches, comparing different agencies’ websites, or handling their life insurance policy through an online platform.</p> <p class="p1">Life insurance advisors should consider the following digital tactics:</p> <ul class="ul1 wp-block-list"><li><strong>Website: </strong>Your insurance website is the hub of your brand and often the way your clients interact with your business. And let’s just say prospective clients are definitely judging a book by its cover. Your website should have high-quality imagery and educational content and be optimized for page speed. Lastly, your website also needs to be <strong>mobile-friendly</strong> as the vast majority of web traffic now comes from mobile devices.<br><span class="s2"> </span></li><li><strong>Social Media & Email Marketing:</strong> These content-driven tactics allow you to connect with prospective clients and keep your current ones engaged. Social media platforms like Facebook and LinkedIn are an excellent way to build trust through thought leadership, genuine content, and real-time interaction.</li><li><strong>SEO & Targeted Display:</strong> When people are searching for a life insurance agent, Google is likely the first place they look. Being at the top of the search results is key to building awareness and gaining new prospects. The most effective strategy is to combine organic tactics, like an SEO-rich blog, with paid search or display ads.</li></ul> <h2 class="p4 wp-block-heading"><strong>Sales</strong></h2> <p class="p1">While digital methods must be a focus for advisors in 2020, traditional sales are not out the window. Many people still value a personal relationship with their life insurance advisor. While digital marketing may generate leads, most closings will still happen in person.</p> <p class="p1">Consistency is key when it comes to sales success. However, you don’t want to consistently be doing something that’s a waste of time. One of the best ways to determine the right sales strategy is to complete an audit. Evaluate your past tactics, and think about what resulted in the most leads. Was it a specific conference? A local event? A direct mailing campaign? Include a cost-benefit analysis in your audit – and make sure you’re accounting for your time as one of the costs.</p> <h2 class="p4 wp-block-heading"><strong>Referrals</strong></h2> <p class="p1">Marketing and sales are the building blocks of lead generation, but they aren’t the most important method. The best way for life insurance agents to grow their business has been and always will be <strong>referral marketing</strong>. Also known as word-of-mouth, referral marketing is the bread and butter of the life insurance industry. In essence, your client has a great experience, so they tell their family and friends. Then those people pass it along to their family and friends, creating a perpetual cycle.</p> <p class="p1">Servicing your clients well is the key to a great referral network. By building meaningful relationships and providing your clients’ resourceful tools, such as LegacyShield, your lead stream can organically grow without spending valuable time hunting new leads.</p> <p class="p1">To learn more about going beyond the traditional client-advisor relationship, read our blog <a href="/industry-news/build-beyond-the-traditional-advisor-client-relationship" target="_blank" rel="noreferrer noopener">go beyond the traditional advisor-client relationship.</a></p> <p>The post <a href="https://marketing.legacyshield.com/industry-news/find-more-life-insurance-prospects-through-technology/">Find More Life Insurance Prospects Through Technology</a> appeared first on <a href="https://marketing.legacyshield.com">LegacyShield</a>.</p> ]]></content:encoded> <wfw:commentRss>https://marketing.legacyshield.com/industry-news/find-more-life-insurance-prospects-through-technology/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>